We Can't Promise the New York Times, but We Can Help Drive Business Results

Organizational culture drives customer service. Just ask Dave Barger, CEO of JetBlue Airways, whose company was profiled last Sunday by the New York Times, in an article that noted "JetBlue's success clearly stems from a culture that a lot of very smart and committed people have created over the years, and cultures are very hard to capture or explain."

The publication of this article was a watershed moment for the JetBlue team behind an innovative initiative known internally as "Culture is Service." It's a project that we at gothamCULTURE have had the honor and privilege of working on with the airline for the last fourteen months, and we could not be prouder to see the company get the positive national media recognition that it deserves.

JetBlue firmly believes that what happens inside the organization manifests itself in the behavior of it's employees and the way they interact with the customer. And so do we. If you would like to talk with gothamCULTURE about how the culture of your organization can be used as a business driver, we would love to hear from you.
To read the New York Times article, click here.

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